How to Build a Following

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True or False: After you publish your book you should work on building and nurturing a following.

Answer: False.

The time to start building your following is long before you publish the book (i.e. right now). If you endure the writer’s journey and then merely release your work to the world without first building a following, it’s likely that your work (no matter how good it is) will be met by the sound of crickets.

How to Publish a Book

snoopy_writing

Let’s assume you’ve already written your book and you’re ready to share it with the world. Now you have a couple of options. First, you could try to go the traditional route and take your book to one of the big publishing houses. Just keep in mind that those companies typically lose money on most of their books, break even on a few, and rely on the remaining few to hit grand slams and pay for their editors’ expense accounts and performance bonuses. Also keep in mind that they don’t actually like to talk to authors, so all business is conducted through literary agents so you’re going to need one.

Just Write the Book

writers-block

How many times have you heard people say that they are going to write a book, are thinking about writing a book, or have a great idea for a book? And how many of those people end up actually writing the book? I’d say it’s about 3-5%, but that might be too generous. Why is […]

I.C.E. Man – Rob Pincus

Pincus

Rob Pincus (NU 94) is one of the country’s most well-known and successful experts on reality-based defensive training. He has authored six books, shipped over five million DVDs, and his online training videos have accumulated millions of viewing minutes. He is a prolific industry writer, an experienced television personality, and a sought after guest who […]

A Word From the Dark Side

Mr. Burns

Bob (not his real name) is a successful entrepreneur in the tech industry and his company has over 300 employees. Overall, morale at the office is high and people genuinely seem happy to be there. Bob is well liked and respected by his people—the general consensus is that he takes good care of them. But if Bob’s employees could get an uncensored look at Bob’s thoughts on employees, they probably wouldn’t like what they see.

Weapons of Mass Distraction

Have you ever heard people complain about having too much time on their hands? Me neither. Everyone’s busy. We have jobs, family responsibilities, club commitments, volunteer duties—all manner of things to fill our days. And once we’re done for the day we want nothing more than to kick off our shoes, put on our jammies, and chill. So we do. Then we get up the next morning and repeat the same process.