I recently listened to a very interesting radio interview with the drummer from Aerosmith, Joey Kramer. As I live outside Boston, it’s not unusual to hear Aerosmith band members on the radio when they pass through town since they’re from the area. What made this interview particularly interesting was the topic—gourmet coffee. Kramer was there to talk about Rockin’ and Roastin’, a business he launched in 2012. The interview started out covering the basics of the business—organic/eco-friendly grow methods, and the differences between the handful of coffees his company produces. Then the question of “why” came up. Why did Kramer start this business?
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